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Hot Wheels Octopark Flip 'N Go Playset

The Hot Wheels Octopark display was developed to showcase a line of toys that require no assembly. Branded "Flip 'N Go," the Octopark Playset is not only easy to play with immediately, it also quickly folds up for instant storage and clean up. Placed nationwide at Toys R Us stores, the diorama display gave consumers a chance to open and close the toy via custom levers attached to the Hot Wheels Track. With this mechanism, consumers could see for themselves how simple it is to start playing with the toy. A button-activated 30 second audio message and graphic treatments were all designed with one goal: to educate and inform the consumer of the ease of play with the Flip 'N Go toys.

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