RJR SNUS Cooler
Developed specifically for RJ Reynolds, the SNUS Cooler incorporates the latest in thermal-electric cooling (TEC) technology. Prototyped and produced using a variety of materials, the cooler spearheaded a major brand launch. Unique requirements with regard to product size led to pioneering solutions in miniaturized refrigeration. The sleek design also provided an opportunity to display an integrated instance of LED lighting technology.
