Timber Creek Display
The Timber Creek Express Fixture was developed as part of a
comprehensive Father's Day promotion using more permanent, upscale
materials and impactful graphics. The express fixture is made of 1"
round tubing and wire grid shelving powdercoated white to complement the
product colors. The side panel and header graphics are litho printed
4CP and die cut to shape.
The fixtures were shipped with product
directly to the store outlets and rolled onto the retail floor for
immediate display and re-stocking. The units were placed in
mass-merchandiser accounts (Kmart, Ames and regional outlets) across
the country in conjunction with a comprehensive in-store P.O.S. program.
The displays were shipped pre-packed with product for easy set-up. The
sell-through prior to Father's Day was nothing short of phenomenal.
